Treon Visuals
Treon Hero Visuals and Social Media Backgrounds
Produced for: Treon
Summary of the project
Together with the in-house Marketing team, we developed hero visuals to unify and elevate Treon’s brand identity across business lines. These visuals, including data lines in a waterfall motion as a front -page design and abstract product visuals, ensure
consistency while maintaining a unique appeal.
For social media, we designed background images that reflect Treon’s modern,
innovative, and cohesive brand aesthetic.
Design: Kathy Tzekou, Copyright: Treon Oy
The Client
Treon is a technology company specializing in connecting machines and assets in the world of IoT. Treon provides software, hardware, and services to collect data from assets and integrate into automated systems helping businesses to achieve better outcomes. With hundreds of customers globally, including tens of the world’s leading companies, Treon is trusted to provide secure, customized IoT solutions that seamlessly fit into existing business operations.
Design: Kathy Tzekou, Copyright: Treon Oy
Objective
Treon entered a new era, aiming to unify and elevate its brand with modern, creative visuals that balance innovation and create a software look and feel, while avoiding an overly tetchy impression.
Deliverables
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Hero visuals: Distinct visuals for each product/business line, aligning with the brand story while standing out.
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Animation intro: A dynamic intro for Treon’s new company videos.
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Background visuals: Custom visuals for use across social media platforms.
Process
We began by creating a mood board based on the clients briefing and exploring design examples to establish the visual direction.
Design: Kathy Tzekou, Copyright: Treon Oy
Results
After extensive testing, we chose the line design. The data lines in waterfall motion were selected for the front page and abstract designs for the other products.
Design: Kathy Tzekou, Copyright: Treon Oy
On Treon’s website, the designs bring the brand to life:
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The data lines "waterfall" design commands attention on the front page, setting a bold and innovative tone.
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Abstract visuals highlight individual pages, blending creativity and consistency across the site.
